Wrong IVR Launch in Telemor Timor-Leste: Unused IVR Short Codes are Converted into Revenue

We’re pleased to announce the launch of the innovative project Wrong IVR Advertising or Wrong IVR on the Telemor Timor-Leste network, which took place on June 27, 2023.

Often, Subscribers accidentally dial unused or unassigned IVR numbers, resulting in lost revenue. However, with the Wrong IVR platform, Telemor has transformed this scenario into an exciting advertising opportunity. From now on, instead of the standard prompt indicating that the called number does not exist, Wrong IVR platform plays interactive and targeted advertising messages.

With the Wrong IVR platform, any service can be effectively promoted, whether it’s content services, Internet/Voice/SMS bundles, or other exciting offerings.

One of the key advantages of Wrong IVR Advertising is its exceptionally high response rate, ranging from 3% to 5%. This rate is attributed to the interactive activation option for promoted products. By providing Subscribers with the ability to activate services directly through the IVR session, Telemor drives greater user engagement.

Wrong IVR Advertising also has multiple targeting possibilities to create personalized and impactful advertising campaigns tailored to each Customer’s needs.

Through this joint effort, Unifun and Telemor demonstrated how simply the huge traffic of “wrong calls” can be turned into an effective channel of communication with Customers.