Wrong IVR Advertising – a unique tool to promote Tmcel services

Tmcel Mozambique steps into the great family of Unifun clients using the Wrong IVR Advertising service.

Wrong IVR Advertising is a powerful promotional channel that helps to convert the traffic of wrong dialled calls to additional revenue, by promoting various services. Each time a subscriber dials a wrong/unassigned number, the system will play him an interactive and targeted advertising prompt, with possibility to activate the proposed service within the same call, without interrupting the communication.

In the first phase, Tmcel will promote the IVR Radio service to spread it to as many subscribers as possible. Later, operator will add other services to offer a wider variety of choice and cover many different needs.

As a rule, advertising prompts are targeted by considering subscriber current balance, region, language, currently active services, etc. Thus, consumers will basically receive offers that are potentially interesting and useful, such as: tariff plans, Data/Voice/SMS bundles, new apps etc.

Unifun believes Wrong IVR Advertising will help Tmcel to build up a very special relation and interract with Subscribers in the most effective way.