Wrong IVR Advertising – a refreshing communication approach with Orange Customers

Unifun continues to grow on Liberian market and today we are happy to announce the launch of Wrong IVR Advertising service in Orange Liberia.

Wrong IVR Advertising is an innovative promotion channel which exploits wrong dialed numbers (calls to unused/unassigned IVR numbers) in the aim of generating additional income.

Its concept is to redirect wrong IVR numbers which subscribers often dial by mistake towards Unifun platform that will play interactive & targeted advertising messages instead of default error prompt that the called number does not exist.

Operator can use Wrong IVR Advertising as an efficient communication channel with its customers and take advantage of every benefits it offers: interactivity, promo variety, targeting, and 100% penetration.

In simple terms, Wrong IVR can help improving Orange Liberia promotion strategies at every level, to build awareness, make people interested, create service demand and finally make customers take action.

Any type of Orange services can be promoted via this tool: Core Operator Services, Content VAS services, Voice/SMS/Internet bundles. Moreover, it allows to set up targeting criteria and customize very closely and in real-time offers for each subscriber, according to its experience in the network, personal needs and habits. As a result, customer will be reached with the most relevant to him offer at the moment.

This above, together with interactivity, give possibility to Customer to activate preferred service on the go.

Thus, with Wrong IVR, Orange is able to convert wrong dialed numbers into revenue and same time meet Customer’ needs.