VASUP from Unifun – a great way to deliver relevant offers to Etisalat Afghanistan customers!
VASUP is aimed to deliver dynamically targeted and interactive advertising messages in the form of pop-up notifications to Etisalat customers. Pop-up messages appear on the screen of the phone of customers, accompanied by a sound alert, and contain only offers with good potential of activation. Depending on the model of the phone, advertising messages keep staying on the screen for 2-5 minutes. Due to the possibility to activate these offers by pressing OK, in same session, the response rate of the VASUP channel is up to 5%.
With VASUP, Etisalat can run various campaigns any time for specific targeted list of customers, promoting Core services, VAS Content and even Info-messages.
For EA Management and CVM Team, Unifun created a very practical Web-interface. Via it Etisalat’s staff can create any kind of campaigns and run them via different scenarios. Besides, in Web-interface EA can monitor results of each campaign, analyze statistics and improve further broadcasts.
With VASUP platform, Etisalat receives: Easier interaction; Higher conversions; Increased income; Happy customers.
We are sure that this service will be successful in the Etisalat network and customers will welcome it with open arms.