Balance+ boosts VAS promotion in SMART Cambodia network!

Unifun and SMART Cambodia team up to keep subscribers updated on the best and most relevant offers with Unifun’s Balance+ platform!

Balance+ enables mobile operators to provide their subscribers with precisely targeted offers right within the USSD balance check session. The targeting feature ensures that each offer is customized according to subscriber’s balance, tariff plan, active Voice/SMS/Internet bundles and other targeting criteria, so that the most suitable services are promoted to subscribers when they are most interested in them.

On top of that, activating the promoted services is more simple than ever – thanks to the platform’s interactivity, it can be easily done with a few clicks during the very same session. Subscribers do not need to remember any activation codes, which saves their time and considerably increases the service activation rates.

We are proud to deliver a solution that shall bring great value to both SMART Cambodia and its subscribers!