Unifun extends its footprint in Moov Africa group with Wrong IVR Advertising

A new day, new achievements and new areas of our services expansion! Moov Africa Benin decided to be among the first operators from its group, who launched the Wrong IVR Advertising platform with Unifun.

From July, no more unmonetized calls to wrong dialed numbers. Wrong IVR Advertising service has been implemented to help Operator valorize this huge daily traffic and transform wrong calls into additional possibilities to promote its services.

In other words, from now on, each time a Moov customer will dial an unassigned number/inexistent IVR code, he will hear, besides the basic information that the called number does not exist, an interactive and targeted advertising message.

This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device and activate right away the promoted service.

Using the Wrong IVR Advertising web interface, Moov can not only plan, implement and control diverse marketing campaigns, but also check the statistics and analyze the effectiveness of the deployed campaigns.

The targeting option allows operator to set different criteria of selecting and segmenting its subscribers and further program custom and timely interactions with existing and potential customers.

Unifun appreciates Moov Africa Benin choice and trust. It is our pleasure to satisfy all operator’s needs!