Unifun and Silknet (Geocell) Proudly Introduce New Communication Channel with Customers: Wrong IVR Advertising

Unifun is happy to announce the successful launch of its innovative Wrong IVR Advertising platform in collaboration with Silknet (Geocell), a leading Mobile Operator in Georgia. The platform became available for all Subscribers of Silknet (Geocell) from 20 July 2023.

Wrong IVR Advertising represents a communication channel that converts a huge range of unused IVR short codes into promotional messages. Upon receiving any wrong dialed IVR short code, the platform plays interactive & targeted advertising messages instead of a standard prompt that the called number does not exist.

Interactivity of the Wrong IVR platform allows any Subscriber to activate the promoted services in the same IVR session by pressing the required button, without breaking the connection.

Another key feature of Wrong IVR, targeting, allows to customize audio prompts for each Subscriber individually − the most relevant advertisement reaches the target Subscriber at the right time.

Unifun guarantees the quality, functionality, and success of the Wrong IVR Advertising platform for the entire duration of its operation with Silknet (Geocell) in Georgia.