Unifun and Moov Benin Innovate with Balance+: Driving Effective Promotions to Customers

We are excited to announce the successful launch of the Balance+ project in Moov Benin on June 6, 2023.

Balance+ serves as a powerful marketing tool, designed to promote the best offers from Moov Benin to its valued Customers.

With Balance+, Moov can effectively promote Data, Voice, SMS Bundles, VAS content services, and other products from the portfolio.

One of the standout features of Balance+ is interactivity. Subscribers have the ability to activate promoted services directly while checking their balance within the same USSD session, by simply pressing the required digit. This interactive approach simplifies the activation process, increasing the response rate and providing a seamless user experience.

Balance+ goes beyond interactivity by offering various targeting options, enabling the customization of USSD tails for each Subscriber individually. By leveraging targeting criteria such as main balance, active services, language settings, tariff plan, current location, balance of SMS, data, and voice bundles, time criteria, type of handset, and blacklist/whitelist, Moov Benin can ensure that the most relevant advertisements reach the right Subscribers at the right time. This level of personalization maximizes the effectiveness of promotional campaigns and strengthens the connection between Moov Benin and its Customers.

In addition to targeting options, Balance+ provides comprehensive broadcast management settings. These settings allow Operator to diversify advertising contacts by configuring the order, priority, and maximum number of displays for each specific offer or promoted product.

We are confident that Balance+ will make a significant impact on Moov Benin’s promotional efforts and further strengthen the bond between Operator and its Customers.