TMCEL introduces Balance+ to its Customers: Personalized and Interactive Advertising in Every Balance Check

May 25, 2023 – TMCEL has launched an innovative promotional tool Balance+. Starting from May 25, by dialing *132#, TMCEL’s Customers can find targeted and interactive advertising messages within the USSD response of the balance check service. Balance+ introduces key features and advantages that elevate the user experience and deliver personalized advertising to TMCEL Customers. Here are the highlights:

Interactive USSD Tails: Balance+ platform adds promotional teasers to main balance information which support interactive activation.

Allowing Customers to activate promoted services on the go, platform achieves an impressive response rate of 0.8% to 2%.

Advanced Targeting Options: Balance+ offers TMCEL possibility to deliver personalized advertising messages to individual Subscribers. By utilizing a diverse set of targeting criteria, including main balance, active services, language preference, tariff plan, current location, inactivity period, balance of SMS/data/voice bundles, time criterion, type of handset, and even blacklist/whitelist options, TMCEL ensures that each advertisement reaches the most relevant audience at the right time.

Efficient Broadcast Management: Balance+ incorporates comprehensive broadcast management settings, enabling the TMCEL to optimize advertising contacts and ensure a balanced exposure for each offer. With rotation, USSD tail priority, message limit, and contacts limit settings, TMCEL can effectively manage the frequency and distribution of advertising messages.

Launch of Balance+ demonstrates TMCEL’s commitment to delivering exceptional user experiences and providing relevant, targeted advertising content to its Subscribers. As the telecommunications landscape continues to evolve, TMCEL remains at the forefront, introducing innovative solutions that enhance communication channels and foster stronger connections with its valued Customers