Operator Name: Smart Axiata
Subscribers database: 5.4 million
Visit Website: www.smart.com.kh
Smart Axiata Co., Ltd., Cambodia’s leading mobile telecommunications operator, currently serves 8 million subscribers under the “Smart” brand. Smart Axiata is part of Axiata Group Berhad, one of Asia’s largest telecommunications groups.
Smart is at the forefront of mobile technology advancement in Cambodia. Smart was the first network to introduce 4G LTE in 2014, 4G LTE Advanced (also known as 4G+) in 2016, and 4G LTE Advanced Pro (also known as 4.5G) with HD Voice (VoLTE) in 2017. In mid-2019, Smart hosted the first 5G live showcase, manifesting its data leadership position in Cambodia. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services, as well as international roaming across more than 190 countries. Its extensive nationwide network coverage stretches to 99% of the Cambodian population.
The company is also rapidly transforming itself into a digital lifestyle brand, having introduced many innovative offerings and lifestyle entertainment value propositions. This includes various international brand partnerships with Universal Music, Apple and Facebook, as well as digital services including Pi Pay, Smart Insurance, SmartPay, Pleng by Smart and SmartNas. Smart aspires to be the #1 & most loved communication tech brand in Cambodia by 2022, while having a strong corporate social responsibility and sustainability agenda for national socio-economic growth.