New Advertising Opportunities with Balance+ in Econet Lesotho

On October 11, 2023, Unifun went live with the Balance+ project at Econet Lesotho.

From this date, the Balance+ platform became available to all Econet subscribers via the service short code *134#.

This means that every time an Econet subscriber dials *134#, he / she receives a personalized interactive promotional offer tailored to the subscriber’s individual preferences and needs.

Balance+ may propose Econet subscribers various services : Data, Voice Packages, Entertainment VAS, etc. Thus, when checking balance information, any subscriber is sure to find an interesting offer.

We are excited to partner with Econet on this project and are confident of a successful impact on the advertising landscape within Econet network.