MTN Ivory Coast steps forward to a new promotion level with Wrong IVR Advertising
One of Unifun’s most effective promotional tools started its work in MTN Ivory Coast network on 5 November.
Wrong IVR Advertising allows to use the huge traffic of wrong dialed calls by playing calling subscribers interactive and targeted promo messages, with possibility to activate on the go the advertised service, without breaking the connection.
With Wrong IVR, MTN can diversify the promo variety and push any type of its services: Internet bundles, Voice bundles, Content VAS services, Airtime Credit and many others. The opportunity to target the advertisements by balance, language, active services and other criteria, makes this tool high-efficient. Thus, customized promotion reaches customer at the proper time with the most pertinent offer, raising thereby several times the activation probability.
Thanks to this platform, MTN subscribers will be constantly informed of current Best MTN’s offers!
Unifun is glad to be a part of strengthening the relationship between MTN and its customers with the help of Wrong IVR Advertising.