MTN Benin has officially launched the VASUP platform in partnership with Unifun on April 1, 2026.

VASUP allows MTN to deliver interactive and targeted promotions using SIM technology, with the potential to reach 7 million subscribers.

VASUP advertising messages are displayed as pop-up notifications on customers’ devices. These messages are accompanied by a sound alert and stay on the screen for 2-5 minutes, depending on the phone model. MTN customers can easily activate these offers by pressing the “OK” button during the same session.

Unifun and MTN plan to use this promotional tool to advertise Data, Voice, Content, and Digital services. There are no limitations on the types of campaigns.

We are excited to support MTN Benin in enhancing its customer experience and driving higher revenue with this innovative solution.