More possibilities to boost VAS income with Wrong IVR platform in Expresso Senegal

Today, we announce the launch of Wrong IVR platform in Expresso Senegal network.

Wrong IVR Advertising concept is to route all wrong IVR short codes to Unifun platform and play interactive and targeted promo messages instead of default announcements that the called number doesn’t exist.

Activation of promoted service is very simple, due to interactivity option. Subscriber needs just to press the OK/ACCEPT button and service will be activated on the go.

Moreover, advertising prompts can be customized according to several targeting criteria, so customers will be proposed services with the higher potential of activation.

Thanks to this, service response rate is very high. More used traffic – more profit for Expresso Senegal.