Etisalat Afghanistan launches Unifun’s Wrong IVR Advertising

Wrong IVR Advertising is by far the most popular communication channel in Unifun’s portfolio. The proof is yet another launch, this time in the Etisalat Afghanistan network.

As of 12 May, the service is available by default to all subscribers of this operator.

Wrong IVR Advertising is a communication product, intended to play Etisalat subscribers selected offers. It means that instead of the announcement that the subscriber has dialled a wrong number, he will also hear a customized promotion. To avoid annoying customers with useless proposals, the platform uses various targeting criteria. This allows it to better understand the real needs of customers and to recommend tailored offers that would improve the user experience and have the highest probability of activation.

If subscriber likes the offer, he can activate it instantly by pressing the necessary button during the call.

Unifun is honoured that it can to add value to Etisalat’s relationship with its customers.