The cost-effective Balance+ service brings new way of VAS promotion in life:)!

Starting from this moment to promote VAS services became even easier in life:) Belarus! On 28 July Unifun successfully launched the Balance+ service that will help to generate immediate commercial results on effective service advertising. The key feature of Balance+ consists in promotion of services to subscribers during the USSD session of balance check.

Advertising through Balance+ is powerful because operator can target his exact subscriber with the most suitable service at the most appropriate time! A certain service promotion is customized for each subscriber individually using diverse range of targeting criteria, like main subscriber’s balance, tariff plan, balance of voice/SMS/Internet bundles, etc. Day by day it helps to connect the promoted services to thousands of operator’s subscribers who may be potentially interested in them.

The most pleasant advantage of the Balance+ solution is interactivity. The interactivity option allows subscribers to activate the promoted services during the same USSD session. There is no need to remember any activation codes and follow instructions in order to activate the desired service – subscribers should just reply with the command shown on the display and that’s all, the service is activated!

We are pleased to provide the Balance+ solution to help operator’s businesses grow by focusing on subscribers’ needs and interests.