A1 Belarus and Unifun Introduce a Smart Advertising Tool: SMS Notification Server

This July, A1 Belarus, in partnership with Unifun, launched a brand-new advertising platform — SMS Notification Server.

The service enhances standard operator SMS notifications by automatically appending personalized promotional messages (SMS-tails) based on subscriber profile and behavior. When a subscriber meets the targeting criteria, the system selects the most relevant SMS-tail and delivers a combined message — original alert + promo — directly to the user

The platform brings powerful features: flexible targeting, teaser rotation and others — making each campaign relevant, non-intrusive, and effective.

SMS Notification Server transforms everyday messages into an impactful promotional channel — boosting engagement and creating new monetization opportunities.

We’re excited about this launch with A1 Belarus and look forward to even more innovations ahead!