Balance+ in MTN Congo: a great channel for promotion!

We are happy to announce the launch of the Balance+ innovative communication channel in MTN Congo network. This service helps to promote useful and interesting operator’s services to subscribers within the balance check request.

Starting from now, anytime subscribers will check their balance, an advertising tail will be shown below the standard balance information. The platform allows operator to set targeting criteria in order to personalize services promotion for each subscriber. So, it will show the potentially needed information to each subscriber, according to his balance, tariff plan, balance of voice/SMS/Internet bundles, etc.

A great feature is platform’s interactivity: the advertised service/product can be activated on the go within the same USSD session. It saves subscribers’ time and increases their loyalty!

Unifun is glad to provide MTN Congo network with this tool helping to always satisfy its subscribers!