Balance+ bringing most relevant offers to MTN Guinea subscribers!

Unifun’s Balance+ platform is now working in MTN Guinea, which means that MTN subscribers will always stay up-to-date with the most relevant, tailor-made service offers.

Balance+ is a platform which allows mobile operator to insert interactive and targeted advertising messages in the USSD balance check service. Even better – Balance+ makes these advertising messages targeted and interactive. Targeting is essential to successful advertising: it enables to promote certain services to those groups of subscribers, that are potentially most interested in them. The right advertising messages are selected based on subscribers’ account balance, active services, etc.This way they are not perceived as a nuisance and secure 2-3 times more revenue than non-targeted messages. Now, interactivity makes service activation fast and easy: the subscriber can do it in just one click (say, by pressing “1”) in the same USSD menu. It’s all designed with great user experience in mind.

We look forward to seeing Balance+ empower MTN Guinea-Conakry to create absolutely best, engaging offers and serve them to the right audience at the right time.