Zain’s leadership of the local and regional telecom sector is attested by its awe inspiring crop of firsts as it was the first Middle Eastern operator to launch MMS and mobile data services and infotainment solutions, and the first to introduce WAP connectivity in Jordan, and the first to form mobile banking partnerships with leading banks in Jordan. In addition, Zain was the first operator to support BlackBerry communication services in Jordan.

Zain Jordan pioneered in Corporate Social Responsibility (CSR), by launching and supporting various national initiatives that go beyond developing the telecom sector, as Zain is considered the main supporter for several sectors: Education, Youth, and Health, Sports, Environment and philanthropy.