Wrong IVR Advertising: Unifun Helps Unitel Laos Drive Promotions and Boost New Activations

Unifun and Unitel proudly announce the launch of the Wrong IVR Advertising platform starting November 3, 2025.

Wrong IVR Advertising platform transforms the mistake of dialing unassigned or non-existent IVR short codes from a simple error into a new revenue stream for Unitel. Instead of hearing the default “wrong number” message, Unitel’s subscribers receive targeted and interactive audio promotions.

Unitel can use this channel to prompt any product from its portfolio, including content VAS, data, voice or SMS bundles, as well as credit and loan services.

To ensure that each subscriber receives the most relevant offer, the Wrong IVR Advertising platform intelligently selects the appropriate service to present based on criteria such as balance, active packages, tariff plan, language and other profile criteria. This ensures that every subscriber hears the right offer at the right moment.

Once the promoted offer is played, activation is simple: the subscriber can activate the service instantly by pressing a key during the same IVR session. This seamless process significantly increases response and conversion rates.

Unifun is delighted to introduce this highly efficient promotional channel to the Unitel Laos market, transforming previously lost traffic into additional revenue, increased subscriber satisfaction and engagement.