MTC Namibia and Unifun Turn Mistaken Calls into Marketing Opportunities with Wrong IVR Service

On December 16, 2024, MTC Namibia and Unifun introduced the Wrong IVR service—an innovative tool that transforms calls to unused or unassigned IVR shortcodes (commonly known as “wrong calls”) into a marketing opportunity.

When MTC subscribers make wrong calls, instead of hearing the usual “number wrong” message, they are greeted with targeted and interactive advertising messages.

If a subscriber is interested in the proposed offer, he can activate it during the same IVR session, without disconnecting the call. All audio advertisements are tailored to the user, ensuring relevance and higher activation rate. Subscribers of MTC incur no charges for engaging with the Wrong IVR service.

This simple yet effective tool provides value for subscribers while creating a new revenue stream for MTC through dynamic advertising.