Finishing Year with New Great Development: Wrong IVR Advertising is live in MTN Congo

Unifun continues to grow on the MTN Congo market with the new Wrong IVR Advertising project,  launched on December 18, 2024.

Often, Subscribers accidentally dial unused IVR numbers. With the Wrong IVR platform, MTN has transformed traffic of wrong dialed numbers into an exciting advertising opportunity.

From now on, instead of the standard prompt indicating that the called number does not exist, Wrong IVR platform plays interactive and targeted advertising messages. If a Subscriber is interested in activating the promoted subscription, he just needs to press the required digit announced in the advertising prompt. Activation simplicity increases activation rate.

With the Wrong IVR platform, any service can be effectively promoted, whether it’s content services, Internet/Voice/SMS bundles, or other exciting offerings.

We are proud of our collaboration with MTN and are confident that the new promotional tool will be beneficial to the Operator and its Customers.