Double portion of communication between Etisalat Afghanistan and its clients

Double combo of launches in Etisalat Afghanistan network! Following the Wrong IVR advertising start earlier this month, Etisalat kicks off with Balance+ service.

The main idea of Balance+ is to advertise different services of Mobile Operator in the response message to the balance check service in interactive mode. These advertising queues come right below the main information about the balance account state and are closely tailored to the subscriber needs. With a special Web interface of Balance+ platform, Etisalat Afghanistan employees can set up various targeting criteria and best match promotional logic. As a result, each time a subscriber is checking his balance, the most appropriate offer is displayed to him,  matching his profile at this moment.

Another advantage is that proposed services can be activated with no delay, within the same USSD session. If the customer likes the service, he will dial the requested key and subscribe to it instantly.

Via Balance+ Etisalat can promote any of its services: Voice/Data Bundles, as well as tariff plans, apps and VAS services.

Balance+ is a powerful communication channel designed to improve communication with customers and optimize the process of selecting future offers.

More communication – more satisfied customers. And Unifun is happy to bring its small contribution through the services it provides.