Key facts
125
MNOs we work with
70
countries we work in
90
VAS in portfolio
450
launched projects
Key Products
average monthly revenue from 1 mln MNO's subscribers
  • null

    Beep Call is an alternative way of informing subscribers about call attempts of out of balance subscribers by sending real missed calls to the called party (any direction). Revenue is generated by callbacks.


    Callback rate: 20-28% during 30 min

  • null

    USSD Balance+ is a solution that allows inserting dynamically targeted and interactive advertising texts (tails) in the response messages to the USSD balance check requests. The texts efficiently promote any Voice, DATA, SMS packages or entertainment VAS.


    Avg. response rate: 1.5%

  • null

    Missed Call Alert is a complex solution designed to inform subscribers about calls they have missed for any reason.

    The platform includes different options:


    • Voice Mail
    • Who Called
    • Notify About Me

  • null

    VASUP allows broadcasting targeted & interactive advertising teasers to “sleep” mobile phone displays. The teasers look like pop-up messages accompanied with a tone. Subscribers can instantly activate promoted services in 1-2 clicks.


    Avg. response rate: 4-5%

  • null

    IVR Broadcaster is a powerful tool for automatic voice informing of subscribers about operator’s services and important events. The main advantage is that the promoted services can be activated during the call “on the go” without breaking the connection.


    Response rate: up to 10%

  • null

    SMS Notification Server (SNS) is a personalized marketing communication channel. It allows inserting dynamically targeted advertising messages (SMS tails) in all SMS notifications sent by operator’s OCS and service platforms in a centralized way.


    Response rate: up to 3%

  • null

    SIM Credit service allows mobile operator’s subscribers to recharge their balance by taking a loan (credit) from operator. As a result, subscriber can always be in touch, make calls, send SMS, surf the internet, use infotainment operator’s VAS, etc.


    Avg. penetration rate: 30%

  • null

    End of Call Notification+ (EoCN+) is a service which allows inserting a targeted and interactive advertising text in USSD NI notifications triggered by the end of Voice/SMS/Data session, right after information about the last call and current balance.


    Avg. response rate: 2%

  • null

    FunBox is an entertainment IVR portal where subscribers receive unlimited access to popular and hottest services (Dating, Player, Jokes, etc.) with the most interesting and constantly updated content.


    Avg. penetration rate: 5%

  • null

    IVR Radio is an infotainment IVR service that allows users to listen to more than 100 online radio stations from the whole world. The service works on all cell phone models and does not require internet connection or external apps.


    Avg. penetration rate: 3.5%

  • null

    IVR Quiz Melomania is an entertainment service based on a popular television game “Guess the Tune”. An opportunity to win attractive prizes every day and user-friendly management logic ensure the service commercial success.


    Avg. penetration rate: 1%

  • null

    Unifun provides 2 (two) different Religious IVR portals for Muslims and Christians. The portals offer their users unlimited access to the most needed voice content: holy texts, chants, religious radio.


    Avg. penetration rate: 3%

  • null

    USSD Dating is an entertainment service based on common USSD and SMS technologies. It offers users an opportunity to chat anonymously with interesting, like-minded people, find new friends and possibly “the one”.


    Avg. penetration rate: 4%

  • null

    Voice Changer is an entertainment IVR service that allows its users to make funny calls by changing their voice into hilarious characters (e.g.: robot, child, lizard, monster, beaver, elf and others) in online mode.


    Avg. penetration rate: 2.5%

  • null

    SMS Quiz service gives its users a unique opportunity to participate in challenging quizzes and win attractive prizes. The quiz consists of questions on different subjects: humor, interesting facts, historical events and math problems.


    Avg. penetration rate: 1%

  • null

    “Where Are You?” is a location-based service, which allows mobile operator’s subscribers to receive information about a current location of other subscribers of this mobile operator.


    Avg. penetration rate: 2%

Operator’s Services
  • null

    Beep Call is an alternative way of informing subscribers about call attempts of out of balance subscribers by sending real missed calls to the called party (any direction). Revenue is generated by callbacks.


    Callback rate: 20-28% during 30 min

  • null

    USSD Balance+ is a solution that allows inserting dynamically targeted and interactive advertising texts (tails) in the response messages to the USSD balance check requests. The texts efficiently promote any Voice, DATA, SMS packages or entertainment VAS.


    Avg. response rate: 1.5%

  • null

    Missed Call Alert is a complex solution designed to inform subscribers about calls they have missed for any reason.

    The platform includes different options:


    • Voice Mail
    • Who Called
    • Notify About Me

  • null

    VASUP allows broadcasting targeted & interactive advertising teasers to “sleep” mobile phone displays. The teasers look like pop-up messages accompanied with a tone. Subscribers can instantly activate promoted services in 1-2 clicks.


    Avg. response rate: 4-5%

  • null

    IVR Broadcaster is a powerful tool for automatic voice informing of subscribers about operator’s services and important events. The main advantage is that the promoted services can be activated during the call “on the go” without breaking the connection.


    Response rate: up to 10%

  • null

    SMS Notification Server (SNS) is a personalized marketing communication channel. It allows inserting dynamically targeted advertising messages (SMS tails) in all SMS notifications sent by operator’s OCS and service platforms in a centralized way.


    Response rate: up to 3%

  • null

    SIM Credit service allows mobile operator’s subscribers to recharge their balance by taking a loan (credit) from operator. As a result, subscriber can always be in touch, make calls, send SMS, surf the internet, use infotainment operator’s VAS, etc.


    Avg. penetration rate: 30%

  • null

    End of Call Notification+ (EoCN+) is a service which allows inserting a targeted and interactive advertising text in USSD NI notifications triggered by the end of Voice/SMS/Data session, right after information about the last call and current balance.


    Avg. response rate: 2%

Infotainment VAS
  • null

    FunBox is an entertainment IVR portal where subscribers receive unlimited access to popular and hottest services (Dating, Player, Jokes, etc.) with the most interesting and constantly updated content.


    Avg. penetration rate: 5%

  • null

    IVR Radio is an infotainment IVR service that allows users to listen to more than 100 online radio stations from the whole world. The service works on all cell phone models and does not require internet connection or external apps.


    Avg. penetration rate: 3.5%

  • null

    IVR Quiz Melomania is an entertainment service based on a popular television game “Guess the Tune”. An opportunity to win attractive prizes every day and user-friendly management logic ensure the service commercial success.


    Avg. penetration rate: 1%

  • null

    Unifun provides 2 (two) different Religious IVR portals for Muslims and Christians. The portals offer their users unlimited access to the most needed voice content: holy texts, chants, religious radio.


    Avg. penetration rate: 3%

  • null

    USSD Dating is an entertainment service based on common USSD and SMS technologies. It offers users an opportunity to chat anonymously with interesting, like-minded people, find new friends and possibly “the one”.


    Avg. penetration rate: 4%

  • null

    Voice Changer is an entertainment IVR service that allows its users to make funny calls by changing their voice into hilarious characters (e.g.: robot, child, lizard, monster, beaver, elf and others) in online mode.


    Avg. penetration rate: 2.5%

  • null

    SMS Quiz service gives its users a unique opportunity to participate in challenging quizzes and win attractive prizes. The quiz consists of questions on different subjects: humor, interesting facts, historical events and math problems.


    Avg. penetration rate: 1%

  • null

    “Where Are You?” is a location-based service, which allows mobile operator’s subscribers to receive information about a current location of other subscribers of this mobile operator.


    Avg. penetration rate: 2%

Recent Launches

New Ring Back Tone Service in MTC Namibia: Subscribers May Enjoy a Variety of Ringtones Starting October 2024!

MTC Namibia, in collaboration with Unifun, is happy to announce the launch of Ring Back Tone (RBT) service on 16 October 2024.
This exciting value-added service…

Balance+ in MTN Eswatini – the Path to Fast and Convenient Communication With Customers!

MTN Eswatini, in partnership with Unifun, proudly introduces Balance+, an innovative communication channel designed to push the promotions of VAS and Core products to MTN customers. By simply dialing *556#…

Personalized Promotions now available for Ethio Telecom Subscribers with Balance+

We are excited to announce the successful launch of the Balance+ project in Ethio Telecom, Ethiopia on 19 June 2024. Ethiotelecom subscribers can now can now enjoy targeted and interactive…

Operator's Feedback