Key facts
125
MNOs we work with
70
countries we work in
90
VAS in portfolio
450
launched projects
Key Products
average monthly revenue from 1 mln MNO's subscribers
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    Beep Call is an alternative way of informing subscribers about call attempts of out of balance subscribers by sending real missed calls to the called party (any direction). Revenue is generated by callbacks.


    Callback rate: 20-28% during 30 min

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    USSD Balance+ is a solution that allows inserting dynamically targeted and interactive advertising texts (tails) in the response messages to the USSD balance check requests. The texts efficiently promote any Voice, DATA, SMS packages or entertainment VAS.


    Avg. response rate: 1.5%

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    Missed Call Alert is a complex solution designed to inform subscribers about calls they have missed for any reason.

    The platform includes different options:


    • Voice Mail
    • Who Called
    • Notify About Me

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    VASUP allows broadcasting targeted & interactive advertising teasers to “sleep” mobile phone displays. The teasers look like pop-up messages accompanied with a tone. Subscribers can instantly activate promoted services in 1-2 clicks.


    Avg. response rate: 4-5%

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    IVR Broadcaster is a powerful tool for automatic voice informing of subscribers about operator’s services and important events. The main advantage is that the promoted services can be activated during the call “on the go” without breaking the connection.


    Response rate: up to 10%

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    SMS Notification Server (SNS) is a personalized marketing communication channel. It allows inserting dynamically targeted advertising messages (SMS tails) in all SMS notifications sent by operator’s OCS and service platforms in a centralized way.


    Response rate: up to 3%

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    SIM Credit service allows mobile operator’s subscribers to recharge their balance by taking a loan (credit) from operator. As a result, subscriber can always be in touch, make calls, send SMS, surf the internet, use infotainment operator’s VAS, etc.


    Avg. penetration rate: 30%

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    End of Call Notification+ (EoCN+) is a service which allows inserting a targeted and interactive advertising text in USSD NI notifications triggered by the end of Voice/SMS/Data session, right after information about the last call and current balance.


    Avg. response rate: 2%

Recent Launches

Balance+ in MTN Eswatini – the Path to Fast and Convenient Communication With Customers!

MTN Eswatini, in partnership with Unifun, proudly introduces Balance+, an innovative communication channel designed to push the promotions of VAS and Core products to MTN customers. By simply dialing *556#…

Personalized Promotions now available for Ethio Telecom Subscribers with Balance+

We are excited to announce the successful launch of the Balance+ project in Ethio Telecom, Ethiopia on 19 June 2024. Ethiotelecom subscribers can now can now enjoy targeted and interactive…

New Exciting Development: Unifun Introduces Wrong IVR Service for Roshan Afghanistan

Unifun is pleased to announce the launch of Wrong IVR service for Roshan Afghanistan subscribers on 4 May, 2024. This service aims to expand marketing opportunities of Operator by providing the option to play interactive…

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