Key facts
125
MNOs we work with
70
countries we work in
90
VAS in portfolio
450
launched projects
Key Products
average monthly revenue from 1 mln MNO's subscribers
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    Beep Call is an alternative way of informing subscribers about call attempts of out of balance subscribers by sending real missed calls to the called party (any direction). Revenue is generated by callbacks.


    Callback rate: 20-28% during 30 min

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    USSD Balance+ is a solution that allows inserting dynamically targeted and interactive advertising texts (tails) in the response messages to the USSD balance check requests. The texts efficiently promote any Voice, DATA, SMS packages or entertainment VAS.


    Avg. response rate: 1.5%

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    Missed Call Alert is a complex solution designed to inform subscribers about calls they have missed for any reason.

    The platform includes different options:


    • Voice Mail
    • Who Called
    • Notify About Me

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    VASUP allows broadcasting targeted & interactive advertising teasers to “sleep” mobile phone displays. The teasers look like pop-up messages accompanied with a tone. Subscribers can instantly activate promoted services in 1-2 clicks.


    Avg. response rate: 4-5%

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    IVR Broadcaster is a powerful tool for automatic voice informing of subscribers about operator’s services and important events. The main advantage is that the promoted services can be activated during the call “on the go” without breaking the connection.


    Response rate: up to 10%

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    SMS Notification Server (SNS) is a personalized marketing communication channel. It allows inserting dynamically targeted advertising messages (SMS tails) in all SMS notifications sent by operator’s OCS and service platforms in a centralized way.


    Response rate: up to 3%

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    SIM Credit service allows mobile operator’s subscribers to recharge their balance by taking a loan (credit) from operator. As a result, subscriber can always be in touch, make calls, send SMS, surf the internet, use infotainment operator’s VAS, etc.


    Avg. penetration rate: 30%

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    End of Call Notification+ (EoCN+) is a service which allows inserting a targeted and interactive advertising text in USSD NI notifications triggered by the end of Voice/SMS/Data session, right after information about the last call and current balance.


    Avg. response rate: 2%

Recent Launches

Spring Ends with a New Launch: Zamtel Zambia and Unifun Introduce Balance+

Spring Ends with a New Launch: Zamtel Zambia and Unifun Introduce Balance+ As spring draws to a close, we’re excited to announce the launch of a new project in partnership with Zamtel Zambia – the interactive…

Finishing Year with New Great Development: Wrong IVR Advertising is live in MTN Congo

Finishing Year with New Great Development: Wrong IVR Advertising is live in MTN Congo Unifun continues to grow on the MTN Congo market with the new Wrong IVR Advertising project, launched…

MTC Namibia and Unifun Turn Mistaken Calls into Marketing Opportunities with Wrong IVR Service

MTC Namibia and Unifun Turn Mistaken Calls into Marketing Opportunities with Wrong IVR Service On December 16, 2024, MTC Namibia and Unifun introduced the Wrong IVR service—an innovative tool that…

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