Unifun is proud to announce about the launch of the 2nd stage of the Fun Click project for Moldcell subscribers. Starting with April 2013 the number of Moldcell customers having installed Fun Click applet on their SIM cards has increased to 300.000, thus a wide range of new services is available by pressing just one button.
The release of FunClick service was possible after the OTA campaign that was carried out based on Unifun’s own platform. We implement Fun Click project not only for new SIM cards, but also for cards that are already in use. Disposing of our own OTA platform, we are able to start a campaign for a remote upload of Fun Click applet over the subscribers’ SIM cards.
FunClick service is based on the Interactive Cell Broadcast technology that allows displaying on the subscriber’s phone screen an interactive menu consisting of a short service teaser and an activation button. This means the subscriber doesn’t have to remember SMS commands, neither to search for directions in the phone menu. The interactive teasers appear on the display few times a day and promote different categories of services: operator services (data and SMS bundles, regional tariffs, international calls offers, etc) and value added services (subscription services for Weather, Exchange rate, Jokes, Aphorisms, Toasts, Facts, Video; Ring back tones, ringtones and many more).
Thanks to the simple use of FunClick service and its availability, we get a very high response rate for each interactive broadcast – up to 5%.